Where psychology
meets strategy.
My path into growth strategy didn't begin in marketing. It began with a fascination for people.
I studied Psychology before earning a Master's degree focused on New Media and User Experience Design, driven by a curiosity about how people think, make decisions, build relationships, and experience the world around them. That interest in human behavior would eventually become the foundation of my work.
For more than 13 years, I built and grew my own e-commerce brand from the ground up. What began as a small business expanded into a nationally distributed brand carried by more than 100 retailers across the country, including Anthropologie, Madewell, Food52, and Magnolia.
Alongside wholesale growth, I developed partnerships with organizations and brands such as Bloomingdale's and Netflix, creating collaborative projects that extended beyond traditional retail and opened new opportunities for visibility, audience growth, and community engagement.
Through that journey, I learned that sustainable growth rarely comes from marketing alone. It comes from understanding people, building trust, cultivating meaningful partnerships, and creating ecosystems where communities can thrive.
Today, I bring that same perspective to the organizations I work with. Combining my background in psychology, user experience, and firsthand founder experience, I help brands and mission-driven organizations grow through audience development, strategic partnerships, community building, and long-term growth strategy.
Because the strongest organizations aren't built on short-term tactics. They're built on relationships, trust, and a deep understanding of the people they serve.
